How to Market-test Your Entrepreneurial Idea – Economically


How to Market-test Your Entrepreneurial Idea

 – without spending a boatload of money

Launching a company is comparable to bungee jumping – except that you don’t know if there’s a cord attached. Starting a company can be similarly risky – but it doesn’t have to be as scary, and can be just as exhilarating.

This workshop equips entrepreneurs with the tools for market-testing. We will describe proven methods for concept validationuse case development, and buying-scenario testing to add to your current skills.

Whether your product or service is B2B, B2C, or B2G, you’ll learn techniques to gain insight into what customers want. 

Entrepreneurial camaraderie! Food! Wine! Networking! What could be better on a Thursday night?  Bring your questions and challenges to this dynamic, interactive program. Following the speaker’s presentation, you’ll have the opportunity to discuss your issues with our select panel of experienced entrepreneurs. 


 Our Speaker – Glen Gulyas, Co-founder of CauseNetwork

Glen Gulyas is a successful entrepreneur who has founded many technology companies. His current company, CauseNetwork, offers a branded digital network that makes shopping better for everyone by enabling them to give more to charity. Previously, he served as Chairman and Chief Executive Officer of, and as President and Chief Operating Officer of GigaTrust, which created a strategy and alliance partnership with Microsoft that enabled it to develop its core products and proprietary technologies. A long-time DC-area resident, Glen’s professional associations, charities, and community service include: VEFC – Volunteer Emergency Families for Children, and the Optimist Club of Arlington. Glen has provided strategic guidance for more than seven years to Microsoft’s product development teams and partners in the world. He has a BS in business and computer sciences from Rutgers.



Event Time Line:

6:30 – 7:00pm:  Registration, Networking & Refreshments 

7:00 – 7:50pm:   Presentation & Breakout

7:50 – 8:00pm: Break

8:00 – 8:45pm:  Panel Q&A

8:45 – 9:00pm:  Networking & Refreshments


Free Parking

Event Fees:


Early registration ends on October 8th : Members and Guests $30

Members: $35.00    

Guests: $50.00 

Membership is complimentary for qualifying entrepreneurs.  Learn More

 ONLINE REGISTRATION ONLY –No Registration Available at Event

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Open to all since 1981, the MIT Enterprise Forum is a non-profit, volunteer organization with a long history of promoting the growth, education, and success of the entrepreneur and business community in the greater Washington & Baltimore area. The local chapter is one of a network of over 28 worldwide chapters of the Enterprise Forum, which was created as an outreach educational program of the Massachusetts Institute of Technology.  Its many programs are targeted at local start-ups, high technology businesses and investors and are designed to enable tech entrepreneurs to be successful by providing practical programing designed to educate and help them connect to mentors and experts.

Mentor Program Series: THE ELEVATOR PITCH

Our Mentor Program Series is a high profile series open to area entrepreneurs looking to gain sound advice regarding best practices and execution from the area’s most qualified mentors.

This program will feature one-on-one sessions between entrepreneurs and mentors, enabling attendees to gain expert feedback pertaining to their business needs.   Both entrepreneurs and mentors can expect opportunities to expand their professional network and to interact with other successful entrepreneurs and service providers in the Washington, DC area.

Thursday, April 24, 2014 – 5:00pm to 7:30pm

Entrepreneur Exclusive Event

The first program of this series is the Elevator Pitch on April 24.  Entrepreneurs can choose from the six available expert mentors to help create and boost their pitch as well as gain advice in other aspects of their businesses.

  • Entrepreneurs will participate in brief one-on-one sessions with Mentors.
  • In between Mentor sessions, entrepreneurs can participate in a moderated round table discussion with fellow entrepreneurs.
  • All will have the opportunity to exchange contacts, ideas and share stories.

Featured Speaker:

Carl N. Grant, III is Executive Vice President, Business Development at Cooley LLP, responsible for leading a ten-person business development team firmwide.  He joined the Firm in 2002 and is resident in the Reston office.

Mr. Grant is known as a super-connector in the entrepreneurial ecosystem.  He is focused on assisting growth-oriented companies achieve their goals through practical business solutions, strategic business advice and high-impact, targeted referrals to sources of financing, potential partners, key hires, potential buyers/sellers and other high-end service providers.  Mr. Grant also advises companies on the best use of team-based, business-oriented legal solutions. He is the winner of the Northern Virginia Technology Council (NVTC) 2013 Hot Ticket Awards Friend of the Entrepreneur Award and was a finalist for the 2012 NVTC Entrepreneur Navigator Award honoring the unsung heroes who have mentored and advised entrepreneurs and startups in the DC region.  Read more about Mr. Grant

Mentor Program Series: The Path to Successful Products

  • Are you struggling in creating a new product?
  • Are you looking to develop successful products more quickly?
  • Do you want your company to drive innovation efforts that are profitable?

The ability to create profitable products is vital for companies that want to remain competitive.  Doing this in a consistent way requires a deep understanding of customer needs and wants, the competitive environment, and the nature of the market.  Companies with the best track record of consistently creating successful products have adopted the role of product management.

Register online: MITEFDC Mentor Event March 3rd.

Key Takeaways

  • Why implementing a product management process is critical.
  • Understand the difference between product management and product development.
  • Identify the greatest obstacles to successful products.
  • Know key factors that play a critical role in developing successful products.

One-on One Mentor Program

Entrepreneurs will have a one-on-one dialog and exchange with a mentor. Entrepreneurs can expect to receive critical feedback pertaining to his or her unique business situation. MITEF DC, in partnership with SCORE, can provide ongoing mentoring after the event.   This extended conversation with a mentor can be about any business concerns you may have.  MITEF DC, in partnership with SCORE, is providing on going mentoring after the event.

Event Schedule:

  • 5:00 – 5:30: Event Registration /Networking
  • 5:30 – 6:10: Hector Speaks
  • 6:10 – 8:50 Attendees get (2) 30 Min. One-on-One sessions with Mentors

Location:  Reston Town Center

Register online: MITEFDC Mentor Event March 3rd.

  • Early Bird Special:  $30 if you register by Feb 10th.  (After Feb 10: $40 for Members, $50 for non-members)
  • Attendees waiting on the mentor session will participate in a moderated round table with fellow entrepreneurs.
  • Light refreshments will be served.

Event Registration is required. THIS EVENT IS LIMITED TO 30 ENTREPRENEURS 
Hosted by Refraction at