I had a few minutes to speak with Jonathan Aberman, one of our experts for our upcoming event, Pitching to Investors without Getting Caught in a Sandtrap, Feb. 18th at American University. As an investor, you see many deals, meet with few and invest in an even smaller group. Much easier to pass on a deal, so catching an investor’s interest is critical.
Jonathan will speak to the best ways to do that while not driving a potential investor away. He will explain the all important difference between venture investors and angel investors and what it means to an entrepreneur. His session will be interactive so there will be opportunities to get specific answers to your questions.
He said the proper way to view seeking investment and meeting investors is similar to dating, and the rules are similar.
- You get one chance to make a good first impression, don’t blow it.
- Be confident, if you are not sure of the idea and its need, why should someone invest
- You are selling the company not just the product
- Remember you are there for investment, not business advice, nor marketing advice, so don’t expect to get that – until they invest
- It is business, not personal (ok, that one is different than dating).
It promises to be a thoughtful and entertaining presentation. I have known Jonathan for years, and I still learn things each time I hear him speak on these topics.
If you have not signed up yet, there is still space. Click here to register.